These indexes are then used to find usage correlations between slang terms. I know, the saying goes, “A cynic knows the price of everything, the value of nothing.” But while entrepreneurs, philanthropists, careerists, and social climbers might not charge for their services, they should never sell themselves short.The Urban Thesaurus was created by indexing millions of different slang terms which are defined on sites like Urban Dictionary. So even if you think you have the best product in the world or are serving the greatest cause of all, you still have to consider the price of everything. Your brand also determines the type of customers you get - easy or high-maintenance, profitable or penny pinching.
Case in point: most video websites are free, but while YouTube’s traffic has continued to grow, the YouTube wannabes are mostly flat or declining. A strong brand generates additional traffic effortlessly. Price of Customers: Even if you give your product away for free, it doesn’t mean customers will come.This particularly applies to politicians and entertainers: the limelight goes to those the media deems most worthy. Weaker brands need to spend much more on public relations, and might still never get covered by the major news outlets. Price of Publicity: For top brands like Apple, scoring news coverage is effortless.(For publicly-traded companies, this is obviously represented by stock price.) If you’re a nonprofit or a candidate for public office, the amount you receive in contributions and what you have to promise in return are both influenced by the strength of your brand. Price of Investment: How much do you have to give investors for their money? If you’re a top brand, you give up a much smaller percentage of your company for each dollar they invest.In the world of nonprofits, people will volunteer freely for a cause they love, with the best causes attracting the best volunteers who are willing to put in the most hours.
#Penny pinching packrat professional#
In professional basketball, the Lakers and the Clippers would have to offer very different salaries to attract the same player. What you have to pay them is influenced by how much they want to work for you. Every organization competes for the best employees on the market. Meanwhile, some highly regarded nonprofits (like certain universities) consistently attract high-paying donors (“how much to have that campus building named after me?”).
#Penny pinching packrat tv#
Some Web 2.0 companies enjoy tens of millions of visitors per month - more than most magazines or TV shows - yet struggle to attract significant ad dollars. The stronger the brand, the more the organization can charge for those sponsorships. Nonprofits try to sell sponsorships of special events or ads in commemorative programs. Here are a few prices that organizations and even individuals might have to contend with down the road.
At the same time, the company was trying to sell advertising to sponsors, and the ads are priced, right? Above all, the company was looking to eventually sell itself to the highest bidder - the ultimate price for any venture. True, the company (a YouTube copycat) allowed consumers to view its videos freely, but this company had to pay much more to video producers than YouTube did. The exec’s response: “Our site is free, so that’s irrelevant.” The exec asked me what value a strong brand offers, and I noted that it could command better prices. (Apparently, someone convinced dotcoms that “free” was a viable business model.) But they all still have prices - just not in the traditional sense of numbers on a tag…įor instance, I once tried to convince a dotcom exec to create a strong brand for his company, complete with a distinctive personality, original look, and target market appeal. What do charity organizations and most Web 2.0 companies have in common? None make a profit. By Freddy Tran Nager, Founder of Atomic Tango + Consultant to Nonprofits, Dotcoms, and Dreamers p hoto by Kat Yukawa on Unsplash …
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